Digital Marketing Specialist

Konecranes is a global leader in the manufacturing and service of industrial overhead cranes and lifting equipment. For over 80 years, we've been dedicated to improving safety and productivity of businesses in all types of industries, including manufacturing and process industries, nuclear and renewable energy, shipyards, ports and terminals. Our strength comes from our continuous commitment to provide equipment and service that people can trust, accompanied by innovative technologies designed to improve performance, reliability and safety in every part of business operations that involve heavy lifting. We look to hire customer-oriented people who thrive on learning and problem solving in a fast paced environment. In return, we offer a good salary with highlycompetitive benefits including medical, dental and vision insurance, a 401(k) plan with a generous company match and tenure-based contributions, tuition reimbursement, life & disability insurance, vacation and other leave programs and opportunities for both formal and on the job training.
Our People and Commitment
Our people are not only committed to helping our customers lift their businesses, but each other as well. Establishing meaningful relationships and collaborating with each other, with customers, and with our distributors, empowers our employees to achieve success. The passion our employees have to make a difference and enhance the quality of the lives of those around them is what makes our people unique.
PRINCIPAL Responsibilities:
We must be easily found and preferred as the industry expert and leader. This position leads, develops and coordinates online marketing initiatives, tools and programs to support frontline sales and attract customers. This position is a member of the global team, working collaboratively with headquarters in Europe and each of our five geographic regions. This position is also directly responsible for hands-on activities in the Americas, and for coaching the others.
Cultivate our understanding and use of PPC and other advertising campaigns and initiatives.
Drive the implementation of call-tracking.
Coordinate a variety of ongoing projects related to content renewal across all global websites.
Maintain relations with key vendors, coordinating their activities and reviewing invoices.
Describe and track the process of translating and distributing content to multiple websites.
Work with design teams to create elements (ads, landing pages, etc.) for email and integrated marketing campaigns/programs.
Develop and interpret analytics on a monthly basis; suggest actions for improved results.
Be involved in the details of using CRM for marketing and lead nurturing activities.
Identify opportunities to improve the user-experience on websites.
Own, push and promote all manner of improved lead generation.
Coordinate webinars and other online events to support product launches.
Maintain our U.S. directory sites (e.g., GlobalSpec, ThomasNet, MacRAE's Blue Book).
Actively support e-commerce.
Maintain a project list, prioritizing, setting and meeting deadlines.
Present a monthly report on budget and progress of all activities.
Assist with content creation when required.
Other duties as assigned.
EDUCATION: Bachelor's Degree in a related field.
At least eight years of relevant experience is preferred. Proven success working with global teams across cultures and international time zones. The person most likely to fit our team will have experience with marketing initiatives (including search, social media and email marketing) and digital user-experience design. Evidence of ongoing professional development.
OTHER REQUIREMENTS: Ability to manage multiple projects and timelines, effectively communicating and setting expectations. Mastery of the English language, with ability to effectively write communications for internal and external use. A proactive, creative sense; always considering new ways to creatively solve online marketing and communications needs within the organization. Detail-oriented, strategic thinker, and passionate about serving others. A sense of professionalism. Must be able to travel domestically and internationally - up to 20%.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Other Protected Category

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